"We transformed the Lancôme counter according to a new retail concept initially implemented in Paris at Printemps. Antny Rankin, Lancôme brand general manager. The convivial environment makes it less about hard sales and more about ensuring that Lancôme beauty advisers make customers feel comfortable, offering them the luxury of time to discover the beauty products by themselves. Likewise, customers are encouraged to open the jars and bottles at the skincare sharing table, and test the products freely such as the best-selling pre-serum, Advanced Genifique Youth Activating Concentrate. Whether through direct retail or digital platforms, we want to make sure that we are present when people seek beauty solutions."

Source: Bangkok Post March 28, 2017 00:00 UTC